ART AND MADE IN ITALY (APRIL 2010)

THE KEY WORDS OF NATUZZI DESIGN

New fabrics, original collaborations, welcoming and natural atmospheres and vintage shades. It’s Natuzzi for the Salone del Mobile 2010.

Natuzzi showcases its novelties from the 2010 collection with a booth in Pavilion 8 at the Salone del Mobile. The stand takes its inspiration from natural scenarios such as a welcoming fireside and a colour palette from earthy browns to mud greens and periwinkle accents. Everything is designed to provide visitors with a sense of the values guiding the company, from design inspiration through to total living solutions. Natuzzi’s aim is to offer worldwide consumers stylish and comfortable products, manufactured with the attention to detail that reflects the passion and expertise of people working in the company, and the desire to amaze with the simplicity and elegance of design ‘Made in Italy.

From the same passion Cambré, Etoile and Metaphora were born; three new contemporary style models designed in the Natuzzi Style Centre. Cambré and Metaphora are modular sofas showcased both in linear and angular versions. Cambré offers soft and welcoming shapes with a natural fabric covering in hemp colour and accompanied by stonewashed fabric cushions to provide a shabby chic effect (Fig. 1). Metaphora is a more squared sofa with a leather frame that incorporates the seat cushions. It is showcased with a periwinkle leather covering. Finally, Etoile (Fig. 2), with a light design and perfect symmetry is made special thanks to its covering in ultra-thick Cassidy leather. Cassidy is the most precious leather offered by Natuzzi; extremely natural and with a thickness varying from 3 to 3.5 millimetres.

In addition to its three new models, Natuzzi has collaborated with designer Paola Navone on an exciting new collection called “Fondamentali”. This collection sees Paola incorporate vintage design elements with some classic and 1800’s style armchairs like Marlene armchair (Fig. 3). Showcased in a creased graphite and dusty grey colour fabric and embellished with baroque reliefs that convey the vintage heritage, these armchairs surround the fireplace giving the idea of an original ensemble.

Paola Navone’s collection includes not only sofas and armchairs, but also furnishings characterised by a basic design; irreplaceable furnishing items called “Fondamentali”.

The Chocolat coffee tables are designed to perfectly accompany the new Cambré model. Muddy in colour, once joined together, they create harmonious and organic shapes (Fig. 4). The top in marble is manufactured with the most advanced technologies, while the legs are in chromium-plated metal.

The Natuzzi furniture collection now also includes the new Novecento wall unit, a modular system made up of elements which can be placed on the floor, on benches or on the wall (Fig. 5). Novecento, thanks to the numerous configurations available, is an important expression of the Natuzzi total living concept and it is available in a wide range of colours and finishes.

The Salone del Mobile exhibition also represents the appropriate occasion to demonstrate the ideal pieces to decorate the Natuzzi living room; the new accessories by the artist Giacomo Benevelli.

The collection of bronze accessories introduced last year, increases with the introduction of the Philira tray (Fig. 6) and Vasum vase (Fig. 7). Vasum is available in polish and matt finishes and Philira in polish and dark maple wood finish. The two accessories have been manufactured with a rotational moulding technique.

The aim of the sculpture is to increase the possibilities of the accessories, beyond just simple functionality and good design, bestowing them an artistic value.