Natuzzi has planned a lavish ‘celebration of Italy’ event for Thursday 10th March 2011. The event, with a range of day and evening activities, has been held to mark the official launch of our new store which is located at 80-81 Tottenham Court Road, London W1.
The ‘celebration of Italy’ started with Tottenham Court Road being transformed into a little Italy overnight with Italian flags hanging from lampposts and Natuzzi vinyl’s adorning shop windows and pavements all along the road. Hidden within the Italian flag vinyl’s were 5 golden tickets entitling the first people to find them and bring them in-store to a range of prizes including £2,000 to spend in store, Murano glass vases and bottles of Italian Prosecco. In addition, who spotted and flagged down the special Natuzzi black cab on the 10th had a free journey.
The evening event was an exclusive reception, featuring the very best of Italian food and wine for the guests to enjoy. For this special opening night, the store has showed-off its Italian heritage with vintage Vespas, opera singers, wine tasting by specialist Gabbiano Wine and classic Italian films playing on the TV screens.